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Pepite per Tutti
Pepite per Tutti

Media Kit 2026

Data, audience, collaborations and opportunities for your brand.

Milan lifestyle
The Project

Pepite per
Tutti

Pepite per Tutti was born in 2011 to uncover the treasures of an unexpected Milan: the vintage dairy bar serving the best brioche on the Navigli, the interior design boutique run by two English sisters, the little restaurant just outside the city for a romantic getaway.

Without losing its core concept of discovery and innovation, today the magazine also covers travel guides, shopping, emerging brands, etiquette, home design and food. A 360° magazine that has never lost sight of its original concept.

The Numbers

The numbers that matter

75K
Instagram Followers
2.7M
Monthly Media Reach
(accounts reached)
6.8M
Last 3 Months Reach
(as of February 2026)
2011
Year Founded
Audience

Our audience

Our audience is primarily made up of women (25-54) who are curious, well-informed and attentive to the latest trends. Pepite per Tutti is recognized as a space of inspiration, where it is easy to stay up to date on new trends.

But for our followers, Pepite is also a platform where they can seek and ask for advice, share new experiences and identify with a refined and original style.

Primary Target

Women, 25-54, Italian

Top Cities

Milan, Rome, Turin, Naples

Editorial Focus

Lifestyle, Food, Travel, Home Design, Shopping, Culture

Ilaria Vita
The Founder

Ilaria Vita

After a degree in communication and a master's in marketing and advertising communication, Ilaria entered the advertising world, working for over 15 years as an account manager on international clients.

Today she manages the Pepite per Tutti communication hub: online magazine, e-commerce, event formats and strategic communication consulting collaborations for brands and companies.

For Brands

What we can do
for your brand

Choosing Pepite per Tutti means relying on a project that owes its strength to the image it delivers to its community.

01

Build Storytelling

Corporate projects that convey the brand's values and vision through authentic and engaging content.

Estée Lauder — Because of My Age Rinascente — Personal Shopper San Pellegrino — Brand Academy
02

360° Communication Partnership

We build the best strategy together with the client based on their positioning and communication needs.

Boiron Italia Prosciutto di San Daniele — Visit Friuli
03

Launch New Products

We use our channels and the right language aligned with the objectives to maximize launch visibility.

Sezàne — Brand Launch in Italy “We Love Italy” Edison — Energy Café
04

Brand Reliability Endorsement

We communicate the brand's mission at both B2B and B2C levels, strengthening its positioning and credibility.

Singapore Airlines — Heart Warming Lifegate — Sustainable Travel House of Switzerland — Milan-Cortina Olympics
Collaborations

They chose Pepite per Tutti

In recent years we have collaborated with major brands and agencies on various projects developed and communicated consistently both on the magazine and through our social channels.

Fashion & Beauty

Estée Lauder Sezàne Sealup Milano Fujifilm Frederic Malle Parfums Philips Ballantyne Yuzen Beauty Country Farms

Food & Beverage

San Pellegrino Barilla Starbucks Prosciutto di San Daniele Gaggia Milano Amazon Fresh Mutti Bauli Bosca Spumanti Star Conserve della Nonna Nuii Tuc Adez

Travel & Lifestyle

Singapore Airlines Four Seasons Rinascente Edison Lifegate Mondadori Instagram TCL Porta Nuova Milano Boiron Italia

Home & Design

Dyson Geberit Italia HiSense Philips
Channels

The editorial ecosystem

Online Magazine

Milan, Food, Travel, Lifestyle, Shopping, Culture, Home Design and Special Projects.

pepitepertutti.it

Instagram

75K followers. 2.7 million monthly media reach. Curated and authentic lifestyle content.

@pepitepertutti

Event Format

Pepite a Colazione: themed social breakfasts in private locations in Milan, since 2014.

Discover events
Let's Collaborate

Let's tell your brand's
story together

Get in touch to find out how we can build a tailor-made collaboration for your brand's needs.