From big agency to the creator world
From creators to brands
I started my career in communication as an Account Manager at a major advertising agency, working closely with international brands. That's where I learned to think strategically: analyzing markets, understanding brand language, and building campaigns that speak to diverse audiences.
Then, over ten years ago, I chose to bring that expertise to the other side of the conversation. Pepite per Tutti was born, initially as a blog and now a go-to destination for Milan lifestyle, with a community of over 100,000 people on Instagram, Facebook, and a website followed by an active and curious community.
This dual path has given me a rare perspective: I know communication from inside companies — with its strategies, processes, and business objectives — but also from the outside, with the eyes of someone who engages with a real community every day, listens to their reactions, and measures their engagement. It is from this intersection of strategy and digital culture that my approach to communication is born.
