From strategy to execution. Every project is tailor-made to meet the real needs of the brand.
I work alongside companies, startups and brands on defining or redefining their communication identity. A deep process that starts with listening and leads to a clear, distinctive vision.
I design integrated, tailor-made communication plans, selecting the most effective combination of channels and tools to achieve the brand's objectives.
From strategy to execution: I define and implement editorial plans for the brand's social channels, with an approach that combines strategic vision and creative sensitivity.
Concept development and management of events that create authentic connections between the brand and its audience, both B2C and B2B.
I support brands in producing professional photo shoots, from the concept phase through to post-production.
Development and creation of the brand's visual identity, with the support of professional art directors whose work I personally coordinate.
Every brand has a unique story to tell. My job is to find the right words, channels and people to make it resonate.
I build and manage relationships with the press, creators and influencers to amplify the brand's voice through authentic, authoritative content. Different solutions for different needs.
The most agile solution to generate organic visibility.
Targeted selection of creators and journalists to receive the product, with a curated package that includes a personalized letter, communication materials and key messages. The goal is to generate spontaneous content and editorial mentions.
Includes: contact scouting, press kit preparation, shipping and coverage monitoring.
For a structured presence in the press and digital media.
Preparation of press releases, digital press kits and comprehensive communication materials. Proactive management of relationships with editorial teams and publications, both online and offline, to secure coverage, interviews and editorial features.
Includes: press releases, custom media list, targeted pitch, follow-up and coverage report.
The complete solution for creator and influencer campaigns.
An end-to-end service: from the strategic selection of profiles best aligned with the brand, to negotiation and contract management, through to creative brief preparation, content production coordination and final approval.
Includes: creator scouting and selection, creative brief, negotiation, content management, approvals, performance monitoring and reporting.
Maximum amplification: traditional press and creators working in synergy.
A Digital PR strategy that combines press office and creator campaigns into a single, coordinated plan. Every touchpoint tells the same story with different yet complementary voices, maximizing reach and message credibility.
Includes: all services from packages B and C, with an integrated strategy and unified reporting.
Get in touch for an introductory meeting and let's discover together how I can support your brand.
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