Every project is born from listening, strategy, and attention to detail. Here are some of the brands I have had the privilege of working with.
Positioning and communication strategy for the French fashion brand's entry into the Italian market. A process of refining the message to speak to a new audience without losing the brand's original identity.
From defining the tone of voice to selecting the right channels, through to building a loyal and engaged Italian community.
Influencer campaign and media relations for the launch of a new skincare line. Strategic creator selection, personalised briefings, and coordination of authentic content that speaks the target audience's language.
An integrated press + influencer approach that amplified the launch's visibility across leading beauty publications and the most relevant social channels.
Social editorial plan and brand storytelling for the lifestyle segment. A narrative that blends Italian culinary tradition with a contemporary and aspirational way of living.
Content that transforms an everyday product into a cultural experience, building a cohesive narrative across all digital touchpoints.
Concept development and management of the service launch event in Milan. An immersive experience that connected Amazon Fresh to the city's gastronomic culture.
From choosing the venue to curating the set-up, every detail was designed to create a memorable impression and generate organic press coverage.
Strategic product seeding and creator campaigns for the home and beauty tech segment. Targeted influencer selection, choosing creators who can communicate technological innovation through an authentic lifestyle language.
An approach that balances the technical side of the product with aesthetics and aspiration, generating high-engagement content and measurable conversions.
Digital press office and relations with travel and lifestyle publications. Building brand authority through strategic editorial placements and relationships with journalists and travel editors.
Communication that conveys accessible luxury and service excellence, turning every flight into an experience worth sharing.
Communication strategy for one of the most prestigious maisons in niche perfumery. An approach that respects the codes of luxury and the brand's exclusivity, without compromise.
Positioning through curated media outreach, editorial storytelling, and relationships with the most influential journalists in the beauty and lifestyle space.
Every brand has a unique story. My job is to find the right words, channels, and people to make it reach those who truly matter.
I have had the privilege of collaborating with Italian and international brands in the lifestyle, food, beauty, and fashion space.
Get in touch for an introductory meeting and let's discover together how I can support your brand.
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